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August 26, 2021
PRESS RELEASE
Apple, US developers agree to App Store updates that will support businesses and maintain a great experience for users
CUPERTINO, CALIFORNIA Apple today announced a number of changes coming to the App Store that, pending court approval, will resolve a class-action suit from US developers. The terms of the agreement will help make the App Store an even better business opportunity for developers, while maintaining the safe and trusted marketplace users love. Apple appreciates the developer feedback and ideas that helped inform the agreement, and respects the ongoing judicial review process.
The agreement clarifies that developers can share purchase options with users outside of their iOS app; expands the price points developers can offer for subscriptions, in-app purchases, and paid apps; and establishes a new fund to assist qualifying US developers. The updates constitute the latest chapter of Apple’s longstanding efforts to evolve the App Store into an even better marketplace for users and developers alike.
“From the beginning, the App Store has been an economic miracle; it is the safest and most trusted place for users to get apps, and an incredible business opportunity for developers to innovate, thrive, and grow,” said Phil Schiller, Apple Fellow who oversees the App Store. “We would like to thank the developers who worked with us to reach these agreements in support of the goals of the App Store and to the benefit of all of our users.”
Providing More Flexibility and Resources for Small Developers
Following a productive dialogue, Apple and the plaintiffs in the Cameron et al v. Apple Inc. developer suit reached an agreement that identifies seven key priorities shared by Apple and small developers, which has been submitted to the judge presiding over the case for her approval.
Launching the News Partner Program
Today, Apple also announced additional App Store updates with the launch of the News Partner Program. Recognizing the importance of rigorous journalism and a free and independent press, the program includes a new slate of initiatives to expand Apple’s support for journalism.
To participate in the program, news organizations must provide their customers with access to their content in Apple News using Apple News Format. Participating organizations will benefit from a 15 percent commission on qualifying subscriptions to their news app. Paired with the App Store Small Business Program, this new program will help provide multiple avenues for news organizations to make their content available to Apple customers while supporting local journalism. For more details on the program, visit apple.com/newsroom.
With the updates announced today, the App Store continues to evolve into an even better business opportunity for developers, while maintaining a safe and trusted marketplace for users. Already, Apple provides more than 30 million registered developers with all the tools, resources, and support they need to create and deliver software to over a billion customers around the world on Apple platforms.
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contacts
Fred Sainz
Apple
[email protected]
(669) 227-0492
Peter Ajemian
Apple
[email protected]
(212) 822-9882
Apple Media Helpline
[email protected]
(408) 974-2042
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Fred Sainz

Apple
[email protected]
(669) 227-0492
Peter Ajemian

Apple
[email protected]
(212) 822-9882
Apple Media Helpline

[email protected]
(408) 974-2042
The latest news and updates, direct from Apple.
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