Mobile sports betting app WynnBET has announced a partnership with the Indianapolis Colts, making WynnBET a sportsbook partner of the NFL team.
The deal will see Lucas Oil Stadium’s West Club re-named to the WynnBET Club, featuring a 21-and-over only sports bar environment in the upstairs club level, as well as a WynnBET VIP area.
As part of the partnership, the sports betting app will also add Colts legend Robert Mathis as a new brand ambassador. Mathis will participate in the sports betting app’s media partner programming and will also appear at in-person events.
Last week, WynnBET agreed to a similar partnership with the New York Jets.
Roger VanDerSnick, Colts Chief Sales & Marketing Officer, commented: “This partnership with WynnBET will help the Colts expand offerings, activities, and events for our fans and customers and provide multiple new options for them to engage with the team.
“We also look forward to WynnBET’s presence in our television shows, podcasts, and other digital and social platforms, which will allow us to touch even more fans, on gameday or otherwise.”
WynnBET also hosts a lounge at the team’s pre-game tailgate area, Touchdown Town, where prizes will be given away to 21+ guests, offering various fan activations, including appearances from Colts’ Legends and the app’s brand ambassadors, food and beverage offerings, and prize giveaways.
The sports betting app will also serve as the presenting sponsor of the Official Colts Podcast and it is the new title sponsor of the Colts Mobile App, which includes visibility within the app as well as on the club’s social media channels.
WynnBET also has a presence on the team’s radio programming, including on the Countdown to Kickoff pregame show, in-game broadcast, and The 5th Quarter Huddle postgame show.
The app’s branding will be featured on the stadium’s north end zone LED adjacent to the window that provides a backdrop to downtown Indianapolis, as well as on the gameday lineup cards, which are provided to fans in suites at the venue as well as in the WynnBET Club.