TROY, MI — Blue Nile Jewelry will open a showroom at Somerset mall in Troy on Nov. 12, becoming the first first Blue Nile showroom in the state of Michigan, according to a news release.
Their opening comes at a time with Black Friday and Cyber Monday just around the corner, where Blue Nile will be offering 50% off select engagement rings, wedding bands and diamond bracelets, the news release said.
All guests are encouraged to book an appointment prior to visiting. While the showroom will accept walk-ins, availability is not guaranteed. Masks are required in Blue Nile showrooms nationwide, the news release said.
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The jeweler’s showrooms provide the opportunity for customers to look, touch and try on a selection of fine jewelry and engagement rings before making a purchase, the news release said.
The showroom also has personal jewelers available to guide guests through the process of selecting a piece of jewelry or creating a custom piece of their own using their Build Your Own Diamond Jewelry Tool.

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