12 November 2021: Looking after its 43.7 million customers in terms of both the user experience and offering exclusive privileges to meet their needs has always been the goal of AIS. At the core of this is uplifting service delivery channels to be in accordance with the modern online lifestyles. AIS’s continuous efforts in this direction have resulted in myAIS becoming the Number 1 Thai lifestyle app that Thailand Digital Stat 2021 by “we are social” ranked it in their Top 10 of most used apps (including all popular foreign social media platforms) by Thai people. Most recently, highlighting the concept “We know you the best, and give you more than you expect,” myAIS has added new features for today’s key lifestyles of health, shopping, and dining, all in a single app.
Bussaya Satirapipatkul, Head of Customer & Service Management at AIS noted, “Tracking service usage behavior through different channels by customers and the Thai public, we have discovered that the online channel like myAIS, which combined the functions of AIS shop and AIS Call Center, has become the number one channel as the most used app with over 30 million transactions / month from 8 million active users / month. Total downloads have increased 50% from last year. We believe this is because the app meets people’s every need in real time. For this reason, we have always been determined to continue developing myAIS to cater to the demands of the constantly changing modern lifestyles, and providing more convenient experience. We have now taken another step with the new app features that combine services and privileges of the popular lifestyles of health, shopping, and dining, to upgrade the user experience in the New Normal to another level.”
myAIS has now offered additional services to cater customer needs of the 3 key lifestyles:
On top of this, inside myAIS, we have prepared a host of rewards for points redemption at the end of the year, along with exciting premiums which Aunjai has teamed up the first time with ReenP and Jay The Rabbit / LINE stickers and new collections / draws for exclusive prizes such as PlayStation5, Samsung Galaxy Z Fold 3 5G (512 GB), and gold, worth together more than 10 million Baht.
“We are exceptionally proud to have a part in supporting merchants who have been recently affected. myAIS is another key channel helping AIS customers to track and redeem their AIS Points for cash discounts, helping to keep small stores afloat under the AIS Pa-Ruay program. There are now up to 10,000 participating merchants, as well as Tungngern stores in Point Pay program, a collaboration with Krung Thai Bank. The full amount of AIS Points may be redeemed, or customers may get a discount paying together with cash. There are now over 45,000 participating merchants, which will increase to 200,000 by the year end. By the end of next year Tungngern merchants will number 700,000 nationwide.
At every time we have been aware that consumer is becoming increasingly more sophisticated. Meeting their needs to provide the right services and experiences requires thorough understanding of the changes occurred. It is a challenge to create services that fulfill both functional and emotional needs. Our goal is for customers to receive the best experience from us. A single product or service will not be the answer for every group of customers. It is the end of an era for One Size Fits All. myAIS is a proof that we have been and always will continue our efforts to uplift our capabilities to provide seamless experiences that will efficiently cater to the needs of different customer groups, getting ready to become a Personalized Super App in the near future,” concluded Bussaya.
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AIS – Advanced Info Service pcl published this content on 12 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 12 November 2021 11:39:02 UTC.

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