When discussing new projects with clients, many iOS app developers like to explain the advantages of making an app on the iOS platform to a client, along with clarifying why this is the best way to put an app on the iOS market for that particular project.
For instance, many clients have a filtered audience and increased security demands, and expect a higher return on investment. This is why they prioritize iOS over Android apps. But since they are already building a new product that could potentially be extended to the larger Android market share, they ask a number of very good questions:
“Why should I go for iOS app development only? Considering my audience, is this the best way to get my app out there? Are there benefits of engaging Android users or will such move dilute the brand I’m trying to build?”
These are all worthwhile questions that can be answered by learning more about what constitutes the main differences between Android and iOS development. Here is how you can make the choice easier for confused clients – by explaining the key differences between both platforms.
While Android apps are built mainly with Java and with Kotlin, iOS apps are built with Swift. The main difference between the two programming languages is that iOS app development with Swift requires writing less code and therefore, iOS apps coding projects complete faster than apps made for Android phones. Swift also enables high-interaction interfaces. However, it is platform-limited. With Java, you can do server work and web development, as well as mobile app development, so if you think of making your app available cross-platform, Java may be the better way to go as an overall solution.
Perhaps the most striking peculiarity of iOS app development is the design strategy. iOS design principles are different from Android designs by being made for limited variations of screen sizes and resolutions, available for a smaller number of devices. In contrast, Android developers need to adapt their design strategy for each device and screen size.

Additionally, there are differences in the device interfaces, which not only affect how devices look but also the user engagement and journeying through the app. When designing for iOS vs. Android, developers must pay attention to the following differences:
Navigation is crucial to creating a sense of flow and seamless application use and one of the major factors for greater conversion rates and a guiding principle for UX designers.  Therefore, it must be considered when choosing a suitable platform.
Despite offering a variety of mobile app marketing models, iOS app development is more focused on purchased apps whereas the majority of Google-supported apps make their money out of ad monetization.

In general, in-app purchases have steady growth for both platforms and thrive better than ads or paid apps over the course of time. If you’re looking for a reassurance that going for a monetization strategy that includes a freemium option is the way to go, it’s worth knowing that, as time goes by, users are getting used to more free content. Going strictly for paid apps may miss the mark unless it meets a truly irreplaceable user need, which all comes down to knowing your audience well.
There is no success unless you pull the important demographics first and build your app according to the characteristics of the users whose problem you’re trying to solve or whose need you’re trying to meet.
As a general rule, iOS app device users have a higher annual income (>200,000), are older (>35 years old) and spend more hours (>64 hrs) on their phones. By knowing these universal trends, you can avoid common mistakes in going for the wrong platform. But it’s still a question of investigating users on a case-by-case basis to get correct results that are not based on general assumptions.  
Considering the above facts, we may come up to a conclusion that it’s difficult to make a prognosis of the speed and the cost-effectiveness of Android vs. iOS app development.
However, if you need to plan the time and the cost of completing a new app, here are the factors you should keep in mind:
If you have multiple app development projects behind you, you will have inevitably come to the answers to most of these questions by now, the easy or the hard way. However, most businesses need more detailed clarification about the specific trajectory they’re willing to take and having these simple guidelines to the key differences between Android and iOS development will help with avoiding the major pitfalls and planning costs and time more effectively.
Michael Kelley
Content Strategist at Fueled
Michael is a professional tech writer and content strategist with an app development background. He specializes in Android & iOS app design, as well as blockchain & app technology. His work has been published on various technology blogs across the web.
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